„Generation F“ is about what is going on in the social media and the world as a whole, about the people who run the world and how they feel, and about how we feel during our transformation from Homo Sapiens to Homo Socialicus.

Mahim Behar: We live in a world where traditional values are on the verge of being swept away by the necessity to make decisions in a heartbeat. It is going to get increasingly harder for integrity, honesty and respect to prevail in a world where we have to choose quickly, be ruthlessly efficient and make as few mistakes as possible.

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Maxim Behar is a dreamer and a visionary for a better, more dynamic and more ethical world. Maxim is also a practitioner. He likes chatting, networking, serious business projects, social media, rock music, gadgets and travelling, meeting new people and facing new challenges, reading and writing, cycling and parachute jumping.
One of his favorite rules in life says: If your dreams don't scare you, they aren't big enough.
In 1994, Maxim founded M3 Communication Group, Inc., the leader in the field of public and media relations in Bulgaria. Since then he has been the company's Chief Executive and Chairman of the Board of Directors.
In January 2012 he was appointed Chairman of Hill+Knowlton Strategies in Prague, Czech Republic, and since then he has been managing simultaneously both offices in Prague and in Sofia.
The company's clients list consist of globally renowned brands in various fields, such as energy, finance, technology, fast-moving consumer goods, etc.
Maxim has a bachelor's degree in Engineering Economics and an Advanced degree in International Economic Relations from the Prague Economics University in the Czech Republic.
In 1981, during his studies, he began his career as a journalist in Bulgaria, the Czech Republic, and Poland. He remained active in journalism until 1995.
In 1992, he co-founded the Standard Daily, one of the first private daily newspapers in Bulgaria, and held the position of the managing editor.
Maxim Behar is fluent in Bulgarian, English, Czech, Polish and Russian. He can work and read in Slovak and Serbo-Croatian and is a beginner in Spanish.
In the summer of 2004 the Seychelles President James A. Michel appointed him a Honorary Consul of the Republic of Seychelles to Bulgaria.

„Generation F“ is Maxim Behar’s third book after „111 rules in facebook“ and „Secondary Instinct“.